Our Collaboration Works with Wardah – Beauty Hours

Wardah collaborated with Pijar Project to create Beauty Hours, a brand activation designed to engage audiences through meaningful experiences that combined beauty, inspiration, and empowerment. The objective was clear — to strengthen Wardah’s emotional connection with modern women by celebrating their individuality and creativity.

Pijar Project conceptualized and executed an integrated activation campaign that blended digital storytelling, influencer participation, and live experiences. Through talk shows, tutorial sessions, and interactive online activities, Beauty Hours became a space for women to share stories, learn, and express their authentic selves — all while staying true to Wardah’s “Inspiring Beauty” philosophy.

The initiative attracted massive participation, generating high engagement across digital and offline platforms, while reinforcing Wardah’s position as a brand that empowers women beyond cosmetics — encouraging confidence, connection, and community.