#WujudkanDariRumah #IndiHomeMovement

During the pandemic, when people were forced to adapt to a new way of living, IndiHome sought to redefine what “connection” truly meant. The challenge was not just about promoting internet services, but about empowering people to stay creative, productive, and connected — all from home.

Pijar Project collaborated with IndiHome to launch the #WujudkanDariRumah movement, a nationwide digital campaign designed to inspire and enable Indonesians to achieve more from within their homes. Through a mix of digital storytelling, influencer collaborations, and social engagement activities, we transformed IndiHome from a service provider into a symbol of empowerment and togetherness.

The campaign sparked massive participation across social media, encouraging audiences to share their stories of creativity, learning, and resilience. It generated millions of organic impressions, positioning IndiHome as a brand that not only connected people digitally — but also emotionally, through shared purpose and optimism.

#IndiHomeMovement became more than just a campaign; it was a social movement that redefined the brand’s role in people’s everyday lives — proving that the power to create, grow, and connect truly starts from home.